ANSELM CHETTIAR

Digital Strategist | Marketing Specialist | Product manager


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About me

I am a senior-level executive with over a decade of professional experience, including progressive responsibilities in senior management roles.

I am currently responsible for driving the regional strategy and operations for Marketing and Communication functions across all ISP schools in the Middle East. I lead all marketing initiatives in areas such as advertising, public relations and event planning with full P&L accountability for the regional marketing budget.

For the last 8 years, I have primarily worked on strategies that were heavily focused on digital marketing activities and lead generation campaigns.

In the process I’ve have acquired considerable skills and expertise in PPC campaigns, HTML coding, Adobe Creative Suite, Salesforce, Hubspot, Microsoft Dynamics, Wordpress development and social media automation tools.

As a key member of management teams, I've contributed not only to financial gains and business wins, but also to building a strong, positive and cohesive team.

Skills

Skills
Google Analytics & Adwords
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BRAND MANAGEMENT

I've developed many successful brands through effective business management. This starts with brand strategy, followed by CRM / ROI focused marketing and sales.

FULLY INTEGRATED CAMPAIGNS

I am skilled at conceiving, developing, and managing fully integrated high-impact multi-channel marketing campaigns for a diverse portfolio of consumer brands.

BUSINESS STRATEGY

As a passionate marketer, I consistently apply marketing and sales strategies that maximize portfolio value and build good-to-great, built-to-last business plans.

STRATEGIC PARTNERSHIPS

With a win-win approach, I strongly believe in brand alliances. I have the skills to define unique ideas of joint collaboration and to nurture these into successful partnerships.